As email marketing is getting smarter, there is more focus around sending emails to subscribers who are actively engaging with their emails. For instance, if a contact engages frequently with you, he should be regularly nurtured with content and updates until eventually converting into a customer. On the other hand, it doesn’t make sense to continually send emails to a contact if they never open any of your emails. Marketing automation platforms identify these unengaged cont

The key objective for most businesses is attracting and converting new customers. This however, means they can sometimes over look an equally important goal: customer retention. Customer retention has many benefits including: Better customer experience: Ensuring your customers are happy with your products/services after they buy is good practice especially if you want to achieve a positive online reputation. Improving marketing spend: Did you know it costs 5 times as much t

What defines a qualified lead? There are many definitions which can vary depending on the type of business you have but in simple terms a prospective customer who meets the criteria of your ideal customer profile with regards to need, timing and budget etc. is defined as a qualified lead. Lead generation helps businesses to enhance brand awareness, build relationships, generate qualified leads which leads to increased sales conversion rates and for most small, medium sized bu

Regardless of whether you’re running a start-up, small or medium sized business every business owner faces the same challenge of finding new customers. Over the last few years buyer behaviour has changed significantly with very few purchases now being made before carrying out some form of online research either about the brand or product/service. Mobile technology usage is increasing year on year with consumers spending in excess of 5 hours a day on their smartphones. With t

Autus Digital are delighted to announce the launch of our monthly digital marketing service packages. Through talking to various local businesses and our existing CRM customers it became clear that all businesses are experiencing the same problems: Struggling to generate qualified leads and acquire new customers Finding it difficult to follow up and keep engaged with existing customers Lacking the time or know-how to carry out effective digital marketing activities It was als

autus consulting launch autus digital division to focus on next level digital marketing solutions and services.