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Tom Berry
- Mar 6, 2019
- 1 min
Creating Engagement-Based Email Marketing with Marketing Automation Platforms
As email marketing is getting smarter, there is more focus around sending emails to subscribers who are actively engaging with their emails. For instance, if a contact engages frequently with you, he should be regularly nurtured with content and updates until eventually converting into a customer. On the other hand, it doesn’t make sense to continually send emails to a contact if they never open any of your emails. Marketing automation platforms identify these unengaged cont
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Tom Berry
- Feb 27, 2019
- 2 min
Why Marketing Automation?
Changing Buyer Landscape Pre-sales engagement has changed dramatically over the last 5 years. Buyers used to have very limited information but now they have access to more information than they can ever process and use! Nurturing leads with relevant content is now a necessity. For your marketing content and messaging to get noticed it needs to be more targeted and personal than ever before. Combining your personalised and targeted content with PPC campaigns such as Google A
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Tom Berry
- Nov 22, 2018
- 3 min
How to Generate More Qualified Leads
What defines a qualified lead? There are many definitions which can vary depending on the type of business you have but in simple terms a prospective customer who meets the criteria of your ideal customer profile with regards to need, timing and budget etc. is defined as a qualified lead. Lead generation helps businesses to enhance brand awareness, build relationships, generate qualified leads which leads to increased sales conversion rates and for most small, medium sized bu
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