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It's not accidental that the world’s most successful companies (e.g. Apple) use a systematic customer assessment tool. And they don’t use just any tool – they use Net Promoter Score®. Get a thorough introduction to this system in the book LOVE BRAND and read the stories of some of the companies who use this model successfully every day to gain customer ambassadors.

CUSTOMER EXPERIENCE

Remember the goal is to gain more customers who are prepared to recommend the company to others.