
Tom Berry
How to go from simple ineffective newsletters to targeting your audience by personalisation and valu
Far too many businesses are using tools such as email marketing and automation and don't start with the who, what, why, where, how and when. They tend to blast email campaigns in a "one size fits all" basis, without actually considering their audience, building trust and illustrating value but hoping they will eventually make a sale! Some use email marketing to send out newsletters and don't even have a Call To Action (CTA) and are potentially wasting their efforts with unclear marketing goals by not defining what success looks like in the first place and aligning their marketing efforts accordingly. You have to start with the "Who, What, Why, Where, How and When", when you create your Marketing Activity Plan and then build your email and other social media campaigns on the back of this.
