• Tom Berry

5 easy steps to creating buyer personas


If you’re seriously wanting to ramp up your online lead generation and grow your business to the next level then you will have been researching digital marketing automation and all that entails and you will now have noticed ‘buyer personas’ being mentioned frequently.

Let’s start with defining what a buyer persona is:

A buyer persona is a semi-fictional representation of your ideal customer. This character is based on real data you hold on existing customers as well as being based on market research.

The process of creating buyer personas for your business could actually be quite enlightening giving you great insight into your business. These personas will determine where to focus your time, guide product development and allow for alignment across your organisation enabling you to attract the most valuable visitors, leads and customers.

To help with this process we are sharing our top 5 tips to creating the most effective buyer personas for your business.