• Tom Berry

5 Tips to Grow Your Mailing List Post GDPR

In the frantic lead up to the implementation of GDPR the key focus for most businesses was to email everyone in your mailing lists an ‘opt-in’ email before the 25th May 2018 deadline. But what happens now? At the very best you probably got about 20% of your contacts actively opting in and becoming GDPR compliant.

Even though your mailing lists may have been almost obliterated, the new rules of consent brought in place by GDPR actually means you should now end up with a database of contacts who actually want to receive your emails and will engage with you so this opens up a whole new opportunity to grow, nurture and convert from your lists.

What are the new rules of consent?

The GDPR has a high standard for consent which has impacted the way businesses can receive consent.

The GDPR is clear that an indication of consent must involve the person actively opting-in. The use of pre-ticked opt-in boxes are no longer allowed.

Be specific about what type of content the person is opting-in for. Provide options where appropriate.

You must keep clear records to demonstrate consent.

The GDPR gives a specific right to withdraw consent. You need to tell people about their right to withdraw, and offer them easy ways to withdraw consent at any time.