• Tom Berry

How to Generate More Qualified Leads


What defines a qualified lead?

There are many definitions which can vary depending on the type of business you have but in simple terms a prospective customer who meets the criteria of your ideal customer profile with regards to need, timing and budget etc. is defined as a qualified lead.

Lead generation helps businesses to enhance brand awareness, build relationships, generate qualified leads which leads to increased sales conversion rates and for most small, medium sized businesses generating both the right quality and quantity of qualified sales leads can be a constant challenge.

So, how to overcome the challenge of qualified lead generation?