• Tom Berry

Customer Lifecycle Marketing

Updated: Nov 11, 2020

Customer lifecycle marketing 🤔

Marketers should be focused on prospect and customer engagement, conversion and retention – in other words lifecycle marketing.

It shouldn’t be a surprise that engaging your customers is vital to realising additional sales. It’s also easier and more cost effective to do this than acquire new customers.

So why do many businesses ignore this and continue to focus their lead generation on targeting new customers only...of course the business model and offerings may merit this, but....

The customer relationship should be managed from the very first touchpoint when they are likely to be a prospect and continually managed during its lifecycle.

For those willing to invest in sophisticated CRM and marketing automation technology and skills, an end to end strategy to engage your prospects and customers can be executed, such as:

✅ Automated nurturing and on-boarding email sequences