Use email marketing to nurture leads
Updated: Jan 18
Just because you've converted website traffic into leads doesn't mean those leads are ready to buy yet. It's important to stay top of mind and move them closer to a purchasing decision.
Email marketing is a critical part of your marketing toolkit. In fact, 73 percent of millennials prefer communications from businesses to come via email.
This strategy is an easy, free, and scalable way to communicate with both new and existing customers.
Once you have an email marketing tool in place (many are inexpensive or even free), experiment with emailing out newsletters (with your sleek new blog posts), and other promotions to your database. We know small business owners don't have tons of free time to devote to digital marketing, so consider using marketing automation to make this process even easier for yourself.
To get started planning your email marketing strategy, check out this guide and template from HubSpot.
Manage relationships with a CRM.
Email marketing works best when you're sending personalised, targeted emails. This begins with a customer database or customer relationship management (CRM) system.
Your CRM stores information about your leads, prospects, and customers so that you can keep track of customer interactions and identify sales opportunities more effectively.
Some of our clients don't have the time to do their own marketing, so we decided to create our 'Your Marketing Dept.Online' services for startups and small businesses so that they can benefit from email, social media and a variety of other digital marketing strategies - have a look here.
If you're a fast growth and scale business or/and SME, our broader Digital Marketing services includes an unlimited user CRM, Sales and Marketing Automation platform for your own business use. Check out the services here.