• Tom Berry

Our Top 4 Favourite CRM & Marketing Automation Platforms

Updated: Mar 10


Before we forget and get caught up in our passion of all things CRM and Marketing Automation, please do take advantage and pre-register for our FREE Active Campaign, Hubspot, Mailchimp and SharpSpring webinars, which we are planning to run throughout 2021. Not only will we share how to get the best from these platforms, but we will include various strategies and tactics to help your overall sales and marketing activities and results. Register here.


One of the most popular questions that we get asked is "What CRM & Marketing Automation Platform do you recommend?", and the answer we would normally give is "It depends...."


Many businesses struggle to realise value from their existing CRM and Marketing Automation platforms - some of the reasons given; poor implementation, they do not understand the potential, haven't invested in professional support, insufficient in-house expertise or time to drive things forward and lack of best practice strategies, tactics and processes around marketing and sales.


Of course most of us know it's vital to not start with the system approach and flashing lights you see during a demonstration and be fooled by the sales capability of the organisation showcasing what they have to offer. That's why we try not to get into a 'my big brother is bigger than your big brother' discussion. That said, we do speak from a position of thought leadership and experience and are able to cut through the 1000s of so-called platforms that exist and have narrowed it down based on feedback from our customers and results we / they have achieved through the right tool selections, a good implementation, and leveraging best practices on top - this is where the magic happens and you can create value for your business and sales & marketing teams with your chosen CRM and Marketing Automation Platform.


After many years of working in the CRM, Marketing Automation and Digital Marketing space, we decided to be less solution agnostic and that kind of contradicts what we have said above about not starting with a system approach. Although, we have narrowed down the 'runners and riders' to our top four favourites, as through time and experience, we have learned how to back the winners and put our money where our mouth is and have aligned our strategies and business model around them. During our journey to date we have used all of these platforms to help grow and evolve our own sales and marketing and that of our customers'...so we definitely adhere to our own recommendations and like to 'eat our own dog food'.





Active Campaign Screenshot





Do you have any of these issues?


❌ No idea of which platform is suitable for your business

❌ Struggling to use your chosen platform

❌ Your platform doesn't integrate with other necessary business tools

❌ You lack expertise/time to evolve your strategies, tactics and process

❌ The platform fails to do what you need it to

❌ You don't understand all of the features and how to leverage these

❌ Not getting the necessary sales and marketing results






Hubspot Screenshot







Align your strategy, tactics, processes and platform


A good CRM and Marketing Automation platform will help you to leverage different strategies and tactics throughout your sales and marketing funnels, campaigns and activities. Of course, you will want to vary your approach depending on your business model/industry and other attributes. The suggestions below are example tactics and we would always recommend strategic dialogue to determine appropriate measures for your business industry, goals and challenges.


Read our blog on Get Better Results from Marketing and Sales Funnels to see how it can all come together with the right CRM & Marketing Automation Platform.


Why not also compare some of the top platforms for price, features and benefits - right here.


How We Can Help


Our partnerships with and expertise in Active Campaign, Hubspot, Mailchimp and Sharpspring enable us to help many businesses drive value and improve their sales and marketing results by effective setup and use of these popular CRM, eMail Marketing and Marketing Automation platforms.


Implementation

✅ Configuration

✅ Integration

✅ Platform Health Check / Audit

✅ Marketing Automation

✅ Support

✅ Training

✅ Customised Service Packages






Mailchimp Screenshot






We can provide one-time or everyday help to drive value.


Our range of Services are flexible to suit small and large business alike. You may only require as little as one hour support to improve your sales and marketing efficiency, or a more comprehensive support or service arrangement.









SharpSpring Screenshot













As partners of Hubspot, Active Campaign, Mailchimp and SharpSpring, why not ask us why we recommend these top CRM, Sales & Marketing Automation platforms and how they could help take your business forward.


Caveat: Autus Consulting uses SharpSpring CRM, Sales and Marketing Platform to run our own business.


Some of our clients don't require sales and marketing automation technology or have the time to do their marketing, so we decided to create our 'Your Marketing Dept.Online' services for startups and small businesses so that they can benefit from email, social media and a variety of other digital marketing strategies such as marketing automation - have a look here.


If you're a fast growth and scale business or/and SME, our broader Digital Marketing services includes an unlimited user CRM, Sales and Marketing Automation platform for your business use. Check out the services here.




Get Value From Your CRM and Marketing Automation


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