Why does sales fail to hit their quota even though marketing is reaching their lead generation goals?
June 28, 2017
We would like to offer you the practical guide on how to align your marketing and sales teams and achieve sustainable business growth.
Recent studies demonstrate that top companies with strongly aligned sales and marketing departments achieve 20% annual growth rate, while companies with poor sales and marketing alignment observe a 4% decline in revenue.
So how to connect the dots between marketing and sales?