After many years operating within the CRM industry supporting many clients with their key challenges in attracting, engaging and retaining more customers. We are proud to announce, Autus Digital , our new Marketing Automation and Digital Marketing Services Division.
3 Steps to Signing More Clients
Smart use of marketing automation ensures that your business stays top of mind with your prospective clients' decision makers while they're waiting for budget approval or the right inflection point to hire your services or buy your products.
We all know that "getting the business" is a complex sales process that takes time (the bigger the project, the longer the cycle) and requires nurturing. Marketing automation gives you the tools to develop a robust marketing plan so you can effectively target your prospects - from the beginning of the buyer's journey all the way to the end.
Marketing automation is hands down the best tool for achieving the three "gets" that any business needs in order to grow.
Create CRM of prospective client contacts; create library of digital content; create editorial calendar for content distribution; ensure that tracking is in place on all digital assets (website, blog, white papers, case studies, videos etc); push content on consistent schedule.
Get The Meeting
Monitor prospect behaviour; create direct mail or other lead magnet content to engage interested prospects; send leads to sales or exec teams to follow up; create workflows to provide high relevant (gated) content to prospects.
Get The Business
Move engaged prospects to unique buckets and serve up specific content that mirrors/surrounds any relevant topics in an ongoing negotiation. Never stop nurturing prospects, and provide content to new influencers you have met during the process.
Companies that excel at lead nurturing generate 50% moresales at 33% lower cost, according to Forrester Research.
ARE YOU READY FOR NEXT LEVEL DIGITAL MARKETING?
With the launch of the new autus digital division we are leading the way.