Top 5 Digital Marketing Tips for Finding New Customers
November 13, 2018
Regardless of whether you’re running a start-up, small or medium sized business every business owner faces the same challenge of finding new customers.
Over the last few years buyer behaviour has changed significantly with very few purchases now being made before carrying out some form of online research either about the brand or product/service. Mobile technology usage is increasing year on year with consumers spending in excess of 5 hours a day on their smartphones.
With that in mind here are our top 5 digital marketing tips for finding new customers.
Know your target audience and where to find them. You may have heard of the term ‘buyer personas’. Put simply this is identifying your ideal customer profile to ensure that any marketing activity can be focused on satisfying the needs of your target audience. The type of information to consider could include: age, gender, geographic location, hobbies, job title, challenges faced, lifestyle choices, where they go to find out information and purchasing behaviour. The more information you have the better placed you will be to provide information that is likely to be relevant and of interest to them and to make them want to engage with your organisation
Create relevant and engaging content. Now that you have identified your different buyer personas this can help you to create relevant and focused content aimed directly at your target audience. Creating the right messaging should keep your future customers engaged. The content you share should be a mix of sales and educational information. Always going in for the hard sell can be off putting to prospects.
Distribute your content through the relevant platforms. Knowing how to reach and connect with your target audience is vital. This will all become clear when building your buyer personas. This ensures you’re sharing your message with people who are interested and care about it.
Grow your prospect list through data capture forms. Having a never ending pipeline of prospective customers is the ideal world for business owners. A great way of achieving this is by having an effective form on your website or landing page. Having a great incentive for form fills will help drive this activity. For example, a free trial, free download, free e-book for completing the form. Tools are available ensuring contact lists and databases can now be automatically updated following a form fill.
Improve online conversion. There are many factors to consider but here are some points as a starter. Create a landing page for special offers or promotions. Landing pages should be used to deliver a clear and concise message with very little distraction. Effective Calls to Action should also be used. Calls to Action should visually stand out on the page and it should be very clear to the visitor what they have to do, for example, ‘sign up today’ or ‘download white paper’. Building up trust with prospects will also help with conversion rates. The ways and means through which you communicate and engage with your target audience will help grow trust. As mentioned in point 2, sharing educational information and content which can solve the problems of prospects can be an effective way to do this.
Many different digital marketing methods and activities can be adopted to help find new customers. The fundamental thing to remember is to have the ability to track and analyse the results. Insights and data are crucial to help evolve digital marketing activities to become as effective as possible and to achieve maximum return on investment.
If you would like to find new customers for your business then Autus Consulting can help. We have tailored 3 monthly service offerings to suit the digital marketing needs of small, scale-up and start up businesses.