Have you ever checked out your own business online reputation.
Have you ever experienced paying a lot of money for new websites, paid ads and marketing services...and still not any or enough new sales leads coming through?
One reason could be your online business reputation.
Do you have a process and systematic way of following up with and requesting testimonials / reviews from existing and new clients?
Is that last review or testimonial on facebook or google or trustpilot or whichever platform your business uses, months or years old. Or worse, you have some bad reviews and haven't even responded to them.
Regardless of how much money you put into SEO, Paid Ads and fancy new websites, you may be spending money for your competition to capture your sales leads based on your online reputation.